Why might your next car be a subscription, a shared ride or a hybrid you upgrade by software? Dr. Zakaria El Naggar of Naghi Motors on how mobility is changing the automotive business in Saudi Arabia, far beyond EV hype.

Dr. Zakaria shares a candid view from inside the industry: when EVs make sense, where hybrids lead, why charging reliability, financing and skilled technicians drive adoption, and how digital transformation supports the shift from one time sales to lifetime customer relationships.

In this episode

• EVs vs hybrids and real market readiness
• Total cost of ownership and lease to own models
• Cybersecurity now that cars are rolling computers
• Gut vs data in urgent decisions
• Leadership rituals that keep teams aligned

الدكتور زكريا النجار من ناغي للسيارات يتحدث عن مستقبل التنقل والسيارات الكهربائية والهجينة والتحول الرقمي.

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Unplugged with iSolution is the podcast for business leadership and digital transformation in Saudi Arabia, the GCC and MENA. Powered by iSolution and Google Cloud.