"Winning doesn't mean defeating somebody else. Winning is waking up every day to fight your own battles." Tareq Wahab of Prima KSA on reputation, ruthless execution and the legacy he wants to leave.

Tareq grew up in Jeddah, studied business in India and brought that startup agility back into the Saudi communications world. He explains why PR is really reputation, what people say about you in rooms you have never been in, and draws a clear line between PR and marketing. We get into crisis communications, how agencies and clients become true partners, and whether generative AI is a threat to creativity.

In this episode

• Why PR is reputation, not press coverage
• Indian and Saudi business culture, and why face to face trust still wins in the GCC
• Crisis communications and media relations when emotions spike
• Generative AI and creativity: where human judgment still wins
• Winning as an internal battle and defining a 10 year leadership legacy

طارق وهاب من بريما السعودية يتحدث عن السمعة والعلاقات العامة وإدارة الأزمات والذكاء الاصطناعي والإرث القيادي.

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Unplugged with iSolution is the podcast for business leadership and digital transformation in Saudi Arabia, the GCC and MENA. Powered by iSolution and Google Cloud.